online radio

If you are a local business that gets most of your business from local traffic, it is obviously important to target in on those visitors search for your product locally. This is a vital part of your marketing campaign because you get your business from those who live locally, this is your target market. Now that you know who your target market is, you need to decide how you are going to reach them. Fortunately, it is not too difficult and should not take you too long to build up your local ...
Read the rest of this entry »

Famous is as famous does and the famous get known through publicity. Yes, that's right, fame doesn't discover you, you create it through strategic campaigning. What's more, the techniques for increasing your exposure isn't as difficult to attain as you might think. A great publicity campaign starts with courage, then planning, and lastly, it succeeds through persistence. If your not sure why you should seek fame, consider fortune because the two go hand in hand. Fame will bring your business ...
Read the rest of this entry »

The media bombards us with thousands of images, messages, and logos everyday. In fact, the average person in the United States watches between two and four hours of television on a daily basis. (www.mediafamily.org) Does it surprise you that we start to tune out advertisements after awhile? This makes it a lot harder for people trying to market their business come up with ideas that stand out in the frenzy of ad pitches. Unless Britney Spears happens to be singing jingles on national broadcasts ...
Read the rest of this entry »

Trying to sell your product or service online differs from all other forms of advertising, and very few people seem to realize that this is completely different from all other traditional forms of advertising. Print media allows the use of attention getting graphics. Radio allows music or jingles and of course TV provides both visual as well as auditory stimuli. Now a Web Page can also do this, but you have to get people there to see and/or hear your message. Spending a lot of money for a Web ...
Read the rest of this entry »

Wanna improve profits? Need to make more money? The first step is to find more people who are interested in what you sell. You could go door to door. You might call all your past customers for tips on who to call next. But more than likely, you will simply place an ad. Print, broadcast, and online advertising are the fast way to get the word out to thousands, even millions, of interested prospects. Here are five simple way to improve your ad to get great response fast. 1. The most important way ...
Read the rest of this entry »

Make your banner look like text on a page. This is what I call a "non-banner" (close to "no-brainer"). If your banner looks like a banner, it gets ignored. Conventional banner ads only pull less than three percent on average. Why is that? It's because we have learned to ignore advertising. Every day we are bombarded with sales pitches in newspapers, on the radio, on television, on highway billboards, and so on. It becomes background noise that we learn to tune out. Something that doesn't appear ...
Read the rest of this entry »

In part one of this series, we discussed the fact that studies show information leads over entertainment. We discovered that Web site visitors are primarily looking for information, and therefore, ads should be more information-oriented. The second of the three discoveries in the Jupiter Communications (www.jup.com) survey that I will comment on is the discovery that some online advertising is seen as an extreme annoyance. Let's be sure your ads aren't included in that group. What They Hate No ...
Read the rest of this entry »

Getting a new business off the ground is a daunting prospect. There are so many things to consider: office space, equipment, personnel, and the all important advertising. Money is always tight in the beginning, and quite often by the time that last dollar is spent getting things up and running, the advertising budget just isn't there. Not to worry. There are many great ways of getting the word out about your business without spending a fortune. In particular, press releases have long been ...
Read the rest of this entry »

Each day newspapers, TV, radio, and ezines hand out millions of dollars in FREE publicity. If you have a good story or good information to share, an editor somewhere will jump at the chance to use your material. Your name and ideas can be spread to thousands of people over night. And the cost to you? Zero. Once you have finished your press release, here are some ways to send it to the media. 1. Start small. Think locally. Your best bet for getting media is right in your own home town. Editors ...
Read the rest of this entry »

Motorola have clearly been experimenting with new form factors lately; the Backflip has been given a super responsive 3.1 inch HVGA touch screen and a full QWERTY keyboard. The phone runs Google 1.5 version of the mobile optimised Android operating system and relies on Motorola's intuitive MotoBlur interface for a feature-full user experience. Motorola have equipped the Backflip with a digital camera, FM radio and full a multimedia hub which covers music, video, photos and games ...
Read the rest of this entry »