http://bidaradio.com free online radio daily 1 http://bidaradio.com/495868-Advertising-on-a-budget-Part-3.html Sun, 05 Sep 2010 12:23:53 -0500 This is the third article of a three-part series. I'millustrating the marketing challenges of PrescottWeddings.com, asmall business. If you don't remember anything else about marketing, rememberthis: Frequency is king.The more often you can get your name in front of your potentialand current customers, the more likely you will make a sale.Depending on what study you look at, people need to see yourmessage anywhere from three to times before they act upon it.And, if you want to brand your busine... http://bidaradio.com/495868-Advertising-on-a-budget-Part-3.html http://bidaradio.com/991027-How-To-Put-Together-An-Advertising-Budget.html Sat, 04 Sep 2010 12:16:57 -0500 Bob is excited about his new business. He secured funding. Heleased the building. He stocked it full of new gadgets. He hungthe sign. He posted a banner on his window that reads,GrandOpening!. And now he stands behind the counter, waiting forcustomers to come flocking in. And he stands there. And hestands there. And he stands there.And then it hits him: No one knows about his shiny new store!I've seen new and even established businesses make this samemistake over and over again. Advertising is t... http://bidaradio.com/991027-How-To-Put-Together-An-Advertising-Budget.html http://bidaradio.com/366114-Want-A-Great-Way-to-Stand-Out-and-Not-Blow-the-Budget.html Fri, 03 Sep 2010 12:56:39 -0500 With the world changing hourly instead of daily or monthly andpeoples attention spans becoming miniscule in this MTV world,how do I keep people's attention. You could advetise ontelevison, radio, billboards, direct marketing, planeadvertising, or you could flood your market with flyers andbrochures. If this sounds like your regular advertising venue,perhaps your not thrilled with your return on your investment.Large public companies have marketing budgets in the thousandsand millions of dollars.... http://bidaradio.com/366114-Want-A-Great-Way-to-Stand-Out-and-Not-Blow-the-Budget.html http://bidaradio.com/863157-How-To-Make-Your-Advertising-Work.html Thu, 02 Sep 2010 13:16:55 -0500 Many believe that advertising is a necessary evil.Some view it as simply a tool to showcase price and productwhile others see it as a way to counter their competitor's ads.Know what? They're all wrong.Here's what you should be thinking about when putting togetheran advertising campaign: Who am I trying to reach? What medium will be the mosteffective to reach them? How much is it going to cost? What will my message be?Hard to believe: Some of my client's advertising approach priorto working wit... http://bidaradio.com/863157-How-To-Make-Your-Advertising-Work.html http://bidaradio.com/210157-How-to-promote-your-online-business-offline.html Wed, 01 Sep 2010 12:29:28 -0500 How To Promote Your Online Business Offline. There are a number of great ways to promote your online businessoffline. Combining offline advertising with your online presencewill create momentum and increase your profits. There are anumber of ways to promote your business offline. Generatetraffic. Produce sales. Increase profits. Those words are goldto every business with a Web site. But an overwhelming majorityof entrepreneurs don't ever reach their goals of gold. This ismainly because there see... http://bidaradio.com/210157-How-to-promote-your-online-business-offline.html http://bidaradio.com/888275-Print-ads.html Tue, 31 Aug 2010 14:04:46 -0500 Remember print ads? Those dusty, musty, fusty old relics of thecentury past? Well, theyre still with us, and if your companyisnt running them in newspapers and magazines, they probablyshould. Despite the ubiquity of commercials on radio and TV;despite the onslaught of banners, pop-ups and all manner ofintrusive online ads; newspapers and magazines are, and alwayswill be, a mainstay forum for mainstream advertising.Theres something about the readiness, the handiness, the heftand feel of a magazin... http://bidaradio.com/888275-Print-ads.html http://bidaradio.com/969032-Wrap-it-up-and-Drive-your-Business-Forward.html Mon, 30 Aug 2010 13:50:22 -0500 What does your vehicle say about your business? You drive towork, commute through traffic, stop at the shop forrefreshments, park up outside your business, take care ofdeliveries and run some errands during the day, finally, youdrive home in the evening. How many people did you pass or meettoday? All potential customers, but did they notice you? Grab asignificant advertising advantage over your competitors bycovering your vehicle with your business image or message in theform of an eye-catching ... http://bidaradio.com/969032-Wrap-it-up-and-Drive-your-Business-Forward.html http://bidaradio.com/331067-How-to-Write-Foolproof-Media-Releases.html Sun, 29 Aug 2010 13:37:20 -0500 Are you looking for inexpensive ways to promote yourself or yourbusiness? Well, read on about media releases, one of the mostcost effective promotion vehicles available. Free publicityresulting from a media release sounds good, but how do you goabout getting it? The first step is to write foolproof mediareleases. Many people gasp at the thought of committing thewritten word to the page. Dont be scared, just apply thesequick and easy steps to write foolproof media releases! Letsget started! Alway... http://bidaradio.com/331067-How-to-Write-Foolproof-Media-Releases.html http://bidaradio.com/958998-Ebooks-are-Promotional-Powerhouses.html Sat, 28 Aug 2010 13:10:51 -0500 Ebooks are part of the new frontier of cyberspace.They are an entirely new medium for sharing marketinginformation, ideas, techniques, and expert knowledge.Each day the number of people accessing the Internet grows,causing the exposure of your ebook to increase incrementally.It's obvious why electronic self-publishing has become sopopular so quickly.The publishing industry, I hope, does not intend to foreverbanish the printed word to the dustbin of history. Books inprint have their own special q... http://bidaradio.com/958998-Ebooks-are-Promotional-Powerhouses.html http://bidaradio.com/504618-How-To-Get-Free-Publicity-For-Your-Business.html Fri, 27 Aug 2010 11:53:03 -0500 You don't have to spend thousands of dollars on advertising tobuild an effective campaign. In fact, you can get greatpublicity that will drive customers to do your door absolutelyfree of charge!One of the best ways to do this is to attract press coverage.You don't have to pay for advertising space to get written aboutin a newspaper or magazine, or on a website. All you have to dois interest the editor or webmaster in your story. Today's mediais huge - and it's hungry for news. If you present a p... http://bidaradio.com/504618-How-To-Get-Free-Publicity-For-Your-Business.html http://bidaradio.com/248915-Local-Business-Website-Promotion-How-to-Skyrocket-Your.html Thu, 26 Aug 2010 11:38:44 -0500 If you are a local business that gets most of your business fromlocal traffic, it is obviously important to target in on thosevisitors search for your product locally. This is a vital partof your marketing campaign because you get your business fromthose who live locally, this is your target market. Now that youknow who your target market is, you need to decide how you aregoing to reach them. Fortunately, it is not too difficult andshould not take you too long to build up your local trafficusing... http://bidaradio.com/248915-Local-Business-Website-Promotion-How-to-Skyrocket-Your.html http://bidaradio.com/679988-The-Big-Bang-Publicity-Campaign.html Wed, 25 Aug 2010 12:02:49 -0500 Famous is as famous does and the famous get known throughpublicity. Yes, thats right, fame doesnt discover you, youcreate it through strategic campaigning. Whats more, thetechniques for increasing your exposure isnt as difficult toattain as you might think. A great publicity campaign startswith courage, then planning, and lastly, it succeeds throughpersistence. If your not sure why you should seek fame, considerfortune because the two go hand in hand. Fame will bring your business into the for... http://bidaradio.com/679988-The-Big-Bang-Publicity-Campaign.html http://bidaradio.com/876530-Putting-Some-Pizzazz-In-Your-Ads.html Tue, 24 Aug 2010 12:16:47 -0500 The media bombards us with thousands of images, messages, andlogos everyday. In fact, the average person in the United Stateswatches between two and four hours of television on a dailybasis. www.mediafamily.org Does it surprise you that we startto tune out advertisements after awhile?This makes it a lot harder for people trying to market theirbusiness come up with ideas that stand out in the frenzy of adpitches. Unless Britney Spears happens to be singing jingles onnational broadcasts about your... http://bidaradio.com/876530-Putting-Some-Pizzazz-In-Your-Ads.html http://bidaradio.com/684305-What-Makes-A-Great-Online-Ad.html Mon, 23 Aug 2010 15:01:42 -0500 Trying to sell your product or service online differs from allother forms of advertising, and very few people seem to realizethat this is completely different from all other traditionalforms of advertising. Print media allows the use of attentiongetting graphics. Radio allows music or jingles and of course TVprovides both visual as well as auditory stimuli.Now a Web Page can also do this, but you have to get peoplethere to see andor hear your message. Spending a lot of moneyfor a Web Page that n... http://bidaradio.com/684305-What-Makes-A-Great-Online-Ad.html http://bidaradio.com/757530-Improve-Your-Ad-Here-s-How.html Sun, 22 Aug 2010 12:35:39 -0500 Wanna improve profits? Need to make more money? The first stepis to find more people who are interested in what you sell.You could go door to door. You might call all your pastcustomers for tips on who to call next. But more than likely,you will simply place an ad.Print, broadcast, and online advertising are the fast way to getthe word out to thousands, even millions, of interestedprospects.Here are five simple way to improve your ad to get greatresponse fast.. The most important way to improve ... http://bidaradio.com/757530-Improve-Your-Ad-Here-s-How.html http://bidaradio.com/932742-Banner-Ads-Don-t-Work-But-Non-Banners-Do.html Sat, 21 Aug 2010 11:49:11 -0500 Make your banner look like text on a page. This is what I call anon-banner close to no-brainer. If your banner looks likea banner, it gets ignored. Conventional banner ads only pullless than three percent on average. Why is that? It's because wehave learned to ignore advertising. Every day we are bombardedwith sales pitches in newspapers, on the radio, on television,on highway billboards, and so on. It becomes background noisethat we learn to tune out. Something that doesn't appear to be asales ... http://bidaradio.com/932742-Banner-Ads-Don-t-Work-But-Non-Banners-Do.html http://bidaradio.com/380229-Customer-Preferences-in-Online-Advertising-Part-2-of-3.html Fri, 20 Aug 2010 12:44:56 -0500 In part one of this series, we discussed the fact that studiesshow information leads over entertainment. We discovered thatWeb site visitors are primarily looking for information, andtherefore, ads should be more information-oriented. The second of the three discoveries in the JupiterCommunications www.jup.com survey that I will comment on isthe discovery that some online advertising is seen as an extremeannoyance. Let's be sure your ads aren't included in that group.What They Hate No one likes ... http://bidaradio.com/380229-Customer-Preferences-in-Online-Advertising-Part-2-of-3.html http://bidaradio.com/620138-A-Great-Press-Release-Can-Really-Get-Your-Business-Noticed.html Thu, 19 Aug 2010 11:42:28 -0500 Getting a new business off the ground is a daunting prospect.There are so many things to consider: office space, equipment,personnel, and the all important advertising. Money is alwaystight in the beginning, and quite often by the time that lastdollar is spent getting things up and running, the advertisingbudget just isn't there. Not to worry. There are many great waysof getting the word out about your business without spending afortune. In particular, press releases have long been aneffective w... http://bidaradio.com/620138-A-Great-Press-Release-Can-Really-Get-Your-Business-Noticed.html http://bidaradio.com/879556-RELEASE-RELEASE.html Wed, 18 Aug 2010 12:23:04 -0500 Each day newspapers, TV, radio, and ezines hand out millions ofdollars in FREE publicity. If you have a good story or goodinformation to share, an editor somewhere will jump at thechance to use your material. Your name and ideas can be spreadto thousands of people over night. And the cost to you? Zero.Once you have finished your press release, here are some ways tosend it to the media.. Start small. Think locally. Your best bet for getting mediais right in your own home town. Editors and news di... http://bidaradio.com/879556-RELEASE-RELEASE.html http://bidaradio.com/311198-Motorola-have-equipped-the-Backflip-with-a-digital-camera-FM-radio-and-full-a-multimedia-hub.html Tue, 17 Aug 2010 13:10:01 -0500 Motorola have clearly been experimenting with new form factors lately; the Backflip has been given a super responsive . inch HVGA touch screen and a full QWERTY keyboard. The phone runs Google . version of the mobile optimised Android operating system and relies on Motorola's intuitive MotoBlur interface for a feature-full user experience. Motorola have equipped the Backflip with a digital camera, FM radio and full a multimedia hub which covers music, video, photos and games and th... http://bidaradio.com/311198-Motorola-have-equipped-the-Backflip-with-a-digital-camera-FM-radio-and-full-a-multimedia-hub.html http://bidaradio.com/296599-Which-Works-Better.html Mon, 16 Aug 2010 14:14:36 -0500 James Vicary, an advertising expert, went into a s movietheater to test his devious new tool for persuading others.During the movie he allegedly flashed the commands EAT POPCORNand DRINK COKE so fast that the unsuspecting audience couldn'tconsciously see the words. Vicary claimed Coke sales jumped. and popcorn sales leaped ..On that day, subliminal advertising was born.Today subliminal advertising is banned by most major countries.The FCC in America outlaws it by simply saying subliminaladvertis... http://bidaradio.com/296599-Which-Works-Better.html http://bidaradio.com/117429-Tag-You-re-It.html Sun, 15 Aug 2010 11:58:19 -0500 Some call them tag lines; others refer to them as catchlines or tie-in-slogans. Whatever the words used to refer tothem, they are perhaps the most important part of yourpromotional writing.Do you recognize any of these ? :Like a rock... Fly the friendly skies... It's the realthing ! Quality is job number one The quicker-picker-upperMost of those tag lines are recognizable by us without evenincluding the name of the company or product.They summarize in a very few words the essence of the thing th... http://bidaradio.com/117429-Tag-You-re-It.html http://bidaradio.com/588319-Advertising-Is-Dead-Viva-le-SEO.html Sat, 14 Aug 2010 12:24:13 -0500 The King is dead! Long live the King!The death of Louis XIV. was announced by the captain of thebodyguard from a window of the state apartment. Raising histruncheon above his head, he broke it in the centre, andthrowing the pieces among the crowd, exclaimed in a loud voice,Le Roi est mort! Then seizing another staff, he flourished itin the air as he shouted, Vive le Roi! Pardoe: Life of LouisXIV., vol. iii. p. .Now I'll be the first to admit that I'm not the captain of thebodygaurd for Advertisi... http://bidaradio.com/588319-Advertising-Is-Dead-Viva-le-SEO.html http://bidaradio.com/674329-And-the-Banner-Man-Held-His-Banner-High.html Fri, 13 Aug 2010 12:38:56 -0500 We hear it all the time: Banners don't work anymore! But did'banners' ever really work in the first place?The latest published figures seem to suggest that the averageclick-thru-rate CTR for a banner ad on the Internet is between. and .. That is . to per thousand.Why is that such a surprise? Can you remember the last time youclicked on a banner ad? I certainly can't.Yet businesses are still putting banners up. Are they justkidding themselves?In the same way that big businesses will buy endless ... http://bidaradio.com/674329-And-the-Banner-Man-Held-His-Banner-High.html http://bidaradio.com/412533-7-SECRETS-TO-WRITING-A-SUCCESSFUL-AD.html Thu, 12 Aug 2010 13:31:57 -0500 Whether you're advertising a product on print, radio orInternet, these secrets will help you write and successfullyadvertise your product:YOUR HEADLINE OR TITLE PROMISES SOMETHING TO YOUR CONSUMER. Yep,you gotta grab their attention at the outset -- that is, by wayof your headline. Tell me, would you buy a product after readingthis headline: New Hair Growth Shampoo Now In The Market! Idon't know about you, but if it was something like, HairGrowth In Days! I'd buy the product and try it out to... http://bidaradio.com/412533-7-SECRETS-TO-WRITING-A-SUCCESSFUL-AD.html